The use of new technologies in different sectors has become a worldwide phenomenon. The business sector already employs technologies such as robots, artificial intelligence, IoT or Big data, these have helped it make a radical shift that has had a positive impact on the sector as a whole.
This is what is known as digital transformation, advances that offer companies the opportunity to redefine themselves by means of new technologies, modernizing their manufacturing methods, sales, customer acquisition or loyalty. In this regard, technology makes it possible to anticipate and better adapt to changes. Being aware of the impact of technology and digital transformation on your business or companies allows for the correct development of business plans and the attraction of talent or investment.
The digitization of processes provides endless benefits, however, it is necessary to have qualified personnel, capable of analysing the obtained data and of developing improvements in line with the company's objectives. IT professionals are in high demand nowadays due to the modernization of the industry and the need for experts in the area of technology.
In this context, our Master in Digital Transformation aims to provide a global training in a single degree, addressing the digital ecosystem, the impact of digitization on the client and especially on workers, the main technologies and opportunities for innovation in the company.
LABOUR EXCHANGE AND INTERNSHIPS GUARANTEED!
Online or in-person training in collaboration with the IoT Digital Innovation Hub
Pre-registration and enrollement
Places are limited.
Pre-registration 1st edition
from 3 May to
19 September 2022
Registration fee 1st edition
3 to 31
October 2022
Training 1st edition
From October 2022
to June 2023
Pre-registration 2nd edition
from 3 May 2022 to
16 January 2023
Registration fee 2nd edition
23 to 31 January
2023
Training 2nd edition
From February 2023
to December 2023
Registration fee
MASTER - 1.875€
COURSE 1ST EDITION OCTOBER
Payment with |
October |
April |
Total |
300€ |
787,50€ |
787,50€ |
1.875€ |
COURSE 2ND EDITION FEBRUARY
Payment with |
April |
July |
Total |
300€ |
787,50€ |
787,50€ |
1.875€ |
EXPERT - 1.440€
COURSE 1ST EDITION OCTOBER
Payment with |
October |
April |
Total |
300€ |
570€ |
570€ |
1.440€ |
COURSE 2ND EDITION FEBRUARY
Payment with |
April |
July |
Total |
300€ |
570€ |
570€ |
1.440€ |
Program
- A: INTRODUCTION TO DIGITAL TRANSFORMATION
- A1.- The digital economy and changes in the user
- A2.- The Digital Ecosystem and Business Challenges
- A3.- Levels of transformation and Digital Culture
- B: THE CLIENT
- B1.- The impact of digitisation on customers
- B2.- The Digital Marketing Plan
- B3.- Customer relationship: eCRM, social networks
- C: PROCESSES
- C1.- Automation and digitization of the main processes of the value chain
- C2.- Introduction to Industry 4.0 and Robotic Process Automation (RPA)
- D: PEOPLE
- D1.- Human Talent Management in digital environments
- D2.- Digital leadership: Structure and responsibilities
- D3.- Digital culture (cultural transition) and Forms of communication
- E: TECHNOLOGY
- E1.- Artificial Intelligence and Cybersecurity
- E2.- Internet of Things and Blockchain
- E3.- Virtual Reality and Augmented Reality, Robotics and 3D Printing
- F: Innovación
- F1.- Digital ecosystems and new business models
- F2.- Incremental vs. disruptive innovation
- F3.- Tools for innovation: Design Thinking, Lean Startup, Agile Approach